Graphics & Mailing Service Inc

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Our expertise with postal rules, rates and regulations will save you money, time and headaches. Our on site print capabilities will consolidate your mailing and print communications and keep your project focused on its end goal: reaching your audience.

Unsure about the latest changes in postal rules? Not knowing the current rules could cost you money the instant your mail enters the post office. Our USPS Certified Mailpiece Quality Control specialists stay up-to-date on each rate, rule, and regulation change issued by the postal service so you don’t have to.

Calculating your return on investment (ROI) is the ultimate measure of performance. An ROI analysis looks at the “back end” results of your campaign and tells you how much money, or profit, you are actually making. Businesses use ROI to measure company success, and you can use it to measure the results of a campaign, an offer, a list, new creative ideas, or any aspect of your marketing, product, or offer. ROI takes into account how much money you are making and the percent return and is a mini-P&L of campaign performance.

We use ROI analysis to test products, promotions, offers, and lists to see which ones generate the most sales, have the highest costs, and give you the highest profit margin. Making good decisions based on your test results is the roadmap to achieving your objectives. In some cases the results will be clear, and you will know which offer is better. In other cases you may get higher sales, but a lower profit margin. You’ll need to decide which result will help you meet your goals and stay on budget.