Martin Advertising Inc

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At Martin, our entire focus is on creating effective retail solutions to your automotive marketing challenges. We are the automotive specialists. We’ve been in the car-selling business for more than 30 years. It’s all we do.

What do we know after 30 years in the automotive advertising business? This business runs best when dealers have control and influence over local marketing. We are one of the nation’s largest automotive advertising agencies and we are 100% dedicated to GM dealers successfully evolving through numerous dealer group changes.
Martin Retail Group is the Gold Standard in Dealer Satisfaction. Since the inception of the LMG process, our groups have always delivered the highest levels of dealer satisfaction. We realize that every General Motors dealer has a choice when selecting a marketing partner and we couldn’t be happier. This attitude has earned us the honor of being selected as General Motors Preferred Retail Provider.
We know that we can provide you with the best retail automotive marketing solutions in the country. And we’re ready to prove it.

We will be the most cost efficient solution

Minimize fees and production costs
Amortize production costs nationally

Managing your LMA should not be a distraction from running your business

We will not over-promise
We will offer the best opportunity to integrate with Regional and National marketing programs
You will have choice

We will not come to your meeting with just the Divisional toolbox option
If you find creative that you like from another source, we will gladly work with you to buy it
If you need from scratch creative, we will work from script development to production to bring you exactly what you need.

All LMA approvals start and stop with a Dealer

ABOUT MARTIN ADVERTISING
Results-Driven Retail Automotive Marketing.
It’s All We Do.
You’re in the car-selling business. So are we. You don’t sell furniture, or flowers or dress shoes. Neither do we. At Martin, our entire focus is on creating effective retail solutions to your automotive marketing challenges.
Since 1977, we have been authoring highly effective local, regional and national automotive marketing campaigns to suit the individual needs of dealers nationwide. Year after year, Martin has earned the trust and confidence of thousands of dealers because we truly love selling cars. We are armed with almost 1000 years combined employee automotive experience.
Our on-site state of the art multi-media creative and production capability is specifically designed and equipped to meet the needs of retail automotive marketing. We are engineered to be the best in the business.

David Martin – President
A marketing major, David started his advertising career with Gillis Advertising in Birmingham in 1973. Four years later, he joined his father at Martin and was instrumental in expanding dealer group advertising and broadcast operations. David became president of Martin Advertising in 1991 and now heads one of the nation’s largest automotive advertising agencies.

Jim Bickers – SVP Buick Pontiac GMC Group Director
Jim has an extensive advertising and marketing background that includes almost two decades in account management with General Motors and GM dealer groups. He has also served as a consultant for Budweiser brands. Jim joined Martin in 1993 and was a marketing major at the University of Memphis.
Tim Kaiser – SVP Premium Group Director

Tim Kaiser has been part of Martin Advertising for over 20 years working in almost all areas of the agency. He has worked directly with many GM Dealer Marketing Groups throughout the country and has lead Martin Advertising’s tactical business with General Motors which is project based business that encompassed working with almost all of GM’s divisions and many of their current agencies. Currently, Tim leads the Martin Retail Group’s Premium Channel. He is a cum laude graduate of The University of Alabama, with a major in Marketing.

Advertising is not all we do. Martin provides comprehensive marketing services that help you sell more vehicles. From account service to creating your advertising, we work closely with you to meet your needs and offer real solutions to any problem. And we listen to you because you know your business.
Working with us, you benefit from:

More than 150 automotive marketing specialists company-wide
Service offices nationwide (Atlanta, Chicago, Dallas, Detroit, Los Angeles, New York)
On-site audio and video production facilities
In-house writers, artists, print and tactical promotions teams
Experts in targeted interactive marketing
No-charge legal services to ensure all marketing is compliant
Access to the latest GM print, broadcast and digital assets

Broadcast: TV, Radio
Print: Newspaper, Magazine, Out of Home
Interactive: Online Advertising, Website design, Pre-Roll Video
Direct Marketing: Direct Mail, E-mail, Point of Sale, Newspaper Inserts, Polybags, Hero Cards
Account Management: Strategic Planning, Market Research, Dealer Communication, Promotion Management, Legal Compliance
Media: Research, Planning and Buying
Diversity: Hispanic production

Martin has the unique advantage of a 10,000 square foot in-house vertically-integrated, full-service studio - Leo Ticheli Productions. This allows us to offer high-quality television and radio production at a low cost. Less money spent on production means more money available for media.

Experienced in film production and pioneers in High Definition acquisition and editing.
Staff can supervise and produce all aspects of production, including creative development, production management, studio & location shooting, editing & color grading, audio production & post sweetening, original music production, and distribution.
State of the art Video and Audio suites are non-linear and integrated with fiber optics so multiple Editors can work with the same material at the same time.
All suites can simultaneously manage input of media, perform special effects, and output in multiple digital network, disc, and tape formats.

P:205.930.9200 P:800.800.8881 F: 205.933.6949

11700 Great Oaks Way, Royal Center IV, 4th Floor

BPG Contact: 678.240.9913 Premium Contact: 205.212.6234

BPG Contact: 630.961.6824 Premium Contact: 630.961.6426

225 E. Carpenter Freeway, Suite 1100

BPG Contact: 972.443.3535 Premium Contact: 972.443.3537

Detroit, MI 48265-1000
BPG Contact: 313.665.1119 Premium Contact: 205.212.6202

New York, NY 10017
BPG Contact: 212.605.8729 Premium Contact: 212.605.8437

BPG Contact: 914.244.6830 Premium Contact: 914.244.6842